Specialization: Marketing
MBA in Marketing develops strong skills in marketing management, business strategy, consumer behavior, digital marketing, and branding. The programme combines classroom learning with case studies, live projects, internships, and industry exposure, helping students analyze markets, design effective campaigns, and make strategic business decisions.
Duration
2 years
Fees Range
₹2.0 LPA – ₹28.0 LPA
Avg Salary
₹4.0 LPA – ₹20.0 LPA
Semesters
4
Course Level
Postgraduate
Duration
2 years (4 semesters)
Course Type
Full-time
Admission Process
Entrance exam based (CAT, XAT, MAT, CMAT, NMAT, SNAP)
Eligibility
Bachelor's degree with minimum 50% aggregate marks
Average Course Fees
INR 2,00,000 - 28,00,000 (full-time)
Average Salary
INR 4 - 20 LPA
Min Percentage
50%
Age Limit
No upper age limit
Candidates must have passed a bachelor's degree (10+2+3 or 10+2+4 pattern) or an equivalent qualification from a recognized university with an aggregate of 50% marks or more, with relaxation for reserved categories as per norms. Final-year students may also apply provisionally. Admission is primarily based on performance in entrance exams such as CAT, XAT, MAT, CMAT, NMAT, or SNAP, followed by Group Discussions and Personal Interviews.
Register for entrance exam
Register for and appear in an accepted entrance exam such as CAT, MAT, CMAT, or an institute-specific test.
Meet eligibility criteria
Obtain a valid score that meets the minimum eligibility criteria set by the target institute.
Fill application form
Complete the online application form and upload required documents along with entrance exam scores.
Shortlisting
Shortlisted candidates are invited for Group Discussion and Personal Interview rounds based on scores and profile.
Final selection and admission
Final selection is based on entrance score, GD-PI performance, and academic background; selected candidates complete fee payment and document verification.
Semester 1
Semester 2
Semester 3
Semester 4
Brand Manager
₹15.0 LPA avg
Develops brand strategies, manages brand positioning, and oversees marketing campaigns to enhance brand value.
Marketing Manager
₹14.0 LPA avg
Plans and executes marketing strategies, manages promotional campaigns, and drives customer acquisition and growth.
Digital Marketing Manager
₹12.0 LPA avg
Oversees online marketing campaigns including SEO, social media, email marketing, and paid advertising.
Product Manager
₹16.0 LPA avg
Manages the lifecycle of a product, conducts market research, and develops strategies for product growth.
Sales Manager
₹11.0 LPA avg
Leads sales teams, develops sales strategies, and works towards achieving revenue targets.
Market Research Analyst
₹7.0 LPA avg
Collects and analyzes market data to provide insights that support business and marketing decisions.
✅ Pros
❌ Cons
Symbiosis Institute of Business Management, Pune
Fees: ₹26.2 LPA
MIT World Peace University, Pune
Fees: ₹10.0 LPA
Pune Institute of Business Management, Pune
Fees: ₹5.0 LPA
K J Somaiya Institute of Management, Mumbai
Fees: ₹15.0 LPA
Sydenham Institute of Management Studies, Mumbai
Fees: ₹3.0 LPA
Jamnalal Bajaj Institute of Management Studies, Mumbai
Fees: ₹5.0 LPA
It is a 2-year postgraduate programme focused on marketing management, consumer behavior, branding, and digital marketing, preparing graduates for careers in various industries.
Yes, it remains a valuable specialization given the growing demand for marketing professionals in e-commerce, digital advertising, and data-driven marketing, with salaries ranging from INR 4-20 LPA or more.
Candidates need a bachelor's degree with at least 50% aggregate marks and a valid entrance exam score such as CAT, XAT, MAT, or CMAT.
Freshers typically earn INR 4-8 LPA, mid-level professionals earn INR 8-15 LPA, and senior professionals can earn INR 15-25 LPA or more.
Common roles include Marketing Manager, Brand Manager, Sales Manager, Digital Marketing Manager, Product Manager, and Market Research Analyst.