Specialization: Marketing Management
The programme covers areas such as consumer behavior, promotional strategies, branding, sales management, market research, and digital marketing through core subjects, electives, internships, and industry projects. Many institutions have updated their curriculum to include AI-driven marketing, marketing analytics, and digital transformation topics to keep pace with industry trends.
Duration
2 years
Fees Range
₹34K – ₹6.7 LPA
Avg Salary
₹6.0 LPA – ₹12.0 LPA
Semesters
4
Course Level
Postgraduate
Duration
2 years (4 semesters)
Course Type
Full-time
Admission Process
Entrance exam based (CAT, MAT, XAT, CMAT)
Eligibility
Bachelor's degree in any discipline with minimum 50% marks
Average Course Fees
INR 34,000 - 6,71,000 per year
Average Salary
INR 6 - 12 LPA
Min Percentage
50%
Age Limit
No upper age limit
Candidates must hold a bachelor's degree in any discipline from a recognised university, securing a minimum aggregate of 50% marks or above, along with a valid entrance exam score. Accepted entrance exams include CAT, XAT, MAT, and CMAT, and some universities also require Group Discussion (GD) and Personal Interview (PI) rounds.
Register online
Fill in the application form on the institute's official website with personal and academic details.
Appear for entrance exam
Register for and appear in an accepted entrance exam such as CAT, MAT, XAT, or CMAT.
Submit application
Submit the application along with required documents and the entrance exam scorecard.
Selection rounds
Shortlisted candidates participate in Group Discussion and Personal Interview rounds where applicable.
Final admission
Selected candidates complete document verification and fee payment to confirm their seat.
Semester 1
Semester 2
Semester 3
Semester 4
Digital Marketing Manager
₹12.0 LPA avg
Oversees online marketing campaigns, SEO, social media, and paid advertising strategies.
Brand Manager
₹16.0 LPA avg
Manages brand positioning, strategy, and marketing campaigns to enhance brand value.
Sales Manager
₹13.0 LPA avg
Leads sales teams and develops strategies to achieve revenue targets.
Marketing Consultant
₹15.0 LPA avg
Advises businesses on marketing strategy, positioning, and campaign planning.
Product Marketing Manager
₹18.0 LPA avg
Develops go-to-market strategies and manages product positioning and messaging.
Business Development Manager
₹9.0 LPA avg
Identifies new business opportunities and builds client relationships to drive growth.
✅ Pros
❌ Cons
Symbiosis Institute of Business Management, Pune
Fees: ₹22.0 LPA
MIT World Peace University, Pune
Fees: ₹10.0 LPA
K J Somaiya Institute of Management, Mumbai
Fees: ₹15.0 LPA
Sydenham Institute of Management Studies, Mumbai
Fees: ₹3.0 LPA
Jamnalal Bajaj Institute of Management Studies, Mumbai
Fees: ₹5.0 LPA
Pune Institute of Business Management, Pune
Fees: ₹5.0 LPA
It is a 2-year postgraduate programme focused on branding, consumer behavior, sales management, and digital marketing for careers in marketing and brand management.
Candidates need a bachelor's degree with a minimum of 50% marks and a valid entrance exam score such as CAT, XAT, MAT, or CMAT.
Freshers typically earn INR 4-8 LPA, with overall average salaries ranging from INR 6-12 LPA depending on experience and role.
Common roles include Marketing Manager, Brand Manager, Digital Marketing Manager, Media Planner, and Marketing Analyst.
Certifications in Google Digital Marketing, HubSpot Marketing, Meta Ads, SEO, and Data Analytics can improve career prospects and salary growth.