Specialization: Digital Marketing
The programme focuses on online branding, digital advertising, content strategy, consumer engagement, and performance marketing. Students learn SEO, SEM, social media marketing, influencer marketing, and e-commerce management alongside core business subjects, with practical exposure through internships, live projects, and industry certifications.
Duration
2 years
Fees Range
₹3.5 LPA – ₹14.5 LPA
Avg Salary
₹3.0 LPA – ₹12.0 LPA
Semesters
4
Course Level
Postgraduate
Duration
2 years (4 semesters)
Course Type
Full-time
Admission Process
Merit-based / Entrance-based (CAT, MAT, XAT, CMAT, NMAT, SNAP, CUCET)
Eligibility
Bachelor's degree with minimum 50% marks
Average Course Fees
INR 3.5 - 14.5 Lakhs
Average Salary
INR 3 - 12 LPA
Min Percentage
50%
Age Limit
No upper age limit
Applicants must have a bachelor's degree from a recognised institution in any field, with a minimum aggregate of 50% marks (45% for reserved categories at some institutes). Most institutes require candidates to qualify national, state, or university-level entrance exams such as CAT, MAT, XAT, CMAT, SNAP, NMAT, or CUCET as part of the admission process.
Register for entrance exam
Fill out the entrance exam application form on the official portal and complete the registration process.
Appear for entrance exam
Take the accepted entrance exam, which typically evaluates verbal ability, quantitative ability, and logical reasoning.
Check results
Wait for exam results, which determine eligibility for admission and scholarship benefits.
Counselling
Shortlisted candidates are called for counselling, where course allocation is done based on merit and seat availability.
Document verification
Submit required documents such as academic certificates, scorecard, and identity proof for verification.
Confirm admission
Pay the admission fee within the given timeframe to confirm the seat.
Semester 1
Semester 2
Semester 3
Semester 4
Digital Marketing Executive/Associate
₹4.0 LPA avg
Executes digital marketing campaigns across SEO, social media, and paid advertising channels.
SEO/SEM Specialist
₹5.0 LPA avg
Optimizes websites and campaigns for search engines to improve visibility and traffic.
Social Media Manager
₹5.5 LPA avg
Manages brand presence, content, and engagement across social media platforms.
Digital Marketing Manager
₹6.3 LPA avg
Oversees digital marketing strategy, campaigns, and team performance.
Content Marketing Manager
₹7.0 LPA avg
Develops and executes content strategy to drive brand awareness and engagement.
Brand Manager (Digital Focus)
₹9.0 LPA avg
Manages digital brand positioning, campaigns, and online reputation.
✅ Pros
❌ Cons
MIT World Peace University, Pune
Fees: ₹10.0 LPA
Symbiosis Institute of Business Management, Pune
Fees: ₹22.0 LPA
K J Somaiya Institute of Management, Mumbai
Fees: ₹15.0 LPA
Jamnalal Bajaj Institute of Management Studies, Mumbai
Fees: ₹5.0 LPA
Sydenham Institute of Management Studies, Mumbai
Fees: ₹3.0 LPA
Pune Institute of Business Management, Pune
Fees: ₹5.0 LPA
It is a 2-year postgraduate programme combining core management principles with digital marketing practices such as SEO, social media, and performance marketing.
Candidates need a bachelor's degree with a minimum of 50% marks and a valid entrance exam score such as CAT, XAT, MAT, or CMAT.
Salaries generally start from INR 3 LPA and can reach up to INR 12 LPA for specialised and managerial roles.
Common roles include Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, and Brand Manager.
Graduates can find opportunities in e-commerce, IT, FMCG, digital marketing agencies, EdTech, media, and startups.